Ortal Lampert

Senior Product Designer  |  Complex Enterprise Software

• Led end-to-end design across Creo+ collaboration, version history, licensing, and administration, from discovery through delivery.
• Reframed real-time collaboration around engineers' mental models, keeping feedback connected to the relevant part, version, and design context.
• The resulting interaction model shipped in Creo+ and became a foundation for collaboration in PTC Jetstream.
• Established scalable models for traceability and access governance, making history, ownership, and permissions easier to understand and manage.

• Unified fragmented case-management workflows into one coherent experience, giving coordinators a complete and actionable view of every case.
• Improved coordination and handoffs by creating a shared source of truth across teams and shifts.
• Built a lightweight design system and responsive product patterns as the team's sole designer.

• Designed mission-critical monitoring and situational-awareness systems under strict technical and security constraints.
• Simplified complex, real-time workflows into focused web and tablet experiences for specialist users.

• Designed a sales enablement platform and reusable UI components for global MedTech clients including J&J MedTech, GE Healthcare, and Philips Healthcare.

• Complex systems design
• User research & workflow mapping
• Interaction models & information architecture
• Platform governance & traceability
• Design systems
• Cross-functional leadership

• Discovery & research synthesis
• Workflow and service mapping
• Prototyping & interaction design
• Engineering handoff

Hebrew: Native
English: Fluent